We're happy to be nominated, but...

Big speculation once again rippled through the Big Data vendor landscape after the recent acquisitions of Vertica (by HP) and AsterData (by Teradata). Those-in-the-know say it’s a foregone conclusion that further consolidation is just ahead because Giant Vendors X,Y and Z clearly need a Big Data play to counter these recent rival moves and gain a foothold in what is one of the growing major trend markets. Kognitio has even made the speculative short list of likely targets. Flattering, but what if the inevitable isn’t?

Often when these types of acquisitions are made the term “game changer” is tossed about, but it’s not typically the large, acquiring companies that change the game in technology. They’re usually just trying to keep abreast of a suddenly hot, rapidly changing market space; hoping to fabricate a suite of offerings that convinces businesses of a larger vision worth buying into. In truth, the game is more often changed by independent companies possessing the luxury of focus and agility. It’s why start-ups get bought in the first place.

It’s also why buying from “built-to-sell” start-ups is a bit of a risk. Beyond the lack of a track record and concerns over their funding viability, an acquisition typically means the end of the product and its assimilation into a larger vendor’s agenda – and pricing schedule.

For a company like Kognitio, these realities present a compelling case for independence. We’re not exactly a start-up. Formally named in 2005, our technology history traces back some 20 years. We have a proven track record of success, including working for more than a decade with global telco player BT, and our focus on data and analytics has kept us on the leading edge of innovation. We were ahead of the curve with in-memory analytics, data warehousing as a service and now, the elimination of physical OLAP cubes with Pablo.

We know that Big Data analysis is more than a passing trend – it’s a fundamental and growing business need. While for many vendors, grow and sell is the preferred (and well trodden) path to success, history shows that a company with innovative technology and good execution can become just as successful as a stand-alone venture. We believe we are ready to make history.

Kognitio tagged as 2011 "Vendor to Watch"

Information Management magazine recently announced the top 40 vendors that they are watching in 2011, and it's a testament to the recent customer wins and product developments at Kognitio that the good folks over at the NY-based magazine have tagged Kognitio as one of the technology houses to keep an eye on. Indeed, you can see the Kognitio entry here.

The addition of Kognitio to this year’s list was prompted in part by the recent unveiling of Pablo, making WX2 the industry’s first analytic database that creates “virtual” cubes at the data’s source without compromising performance. Moreover, the fact that Kognitio customers have more than 1 petabyte of data under active, licensed management and more than 1 trillion database rows are being analyzed using our WX2 in-memory analytic database, shows the market that Kognitio is being increasingly deployed as the analytical platform that performs.

For more information on Information Management's top 40 vendor list, click here.