We're pleased to announce that Kognitio customer, TRA, is speaking at Gartner's Business Intelligence Summit 2011 in London, which takes place from January 31 - February 1, 2011, where Kognitio is a platinum sponsor of the event.Mr. Mark Lieberman, CEO of media monitoring and market research agency TRA, will discuss how the organizaion has created new revenue streams in just weeks by running deep-dive analytics on large and complex data sets using Kognitio's WX2 in-memory analytic database.
During the presentation at the show, Mr. Lieberman will discuss how TRA has harnessed the power of next-generation data warehousing and analytical platform - Kognitio WX2 - to build its own product called Media TRAnalytics, and how this has helped it to slash internal costs, accelerate the creation of new revenue streams, and allow its customers to get more actionable information on TV viewing habits and consumer spending behavior much more quickly.
So if you are headed to the Gartner BI Summit, be sure to catch this exciting presentation. Mr. Lieberman will be speaking on Tuesday, February 1, 2011 at 11.30am GMT.
And be sure to stop by the Kognitio stand on the solution showcase showfloor where you can learn more about Kognitio's solutions, including a sneak preview of something exciting that is coming down the line.
