Kognitio to present at MicroStrategy World 2011

Kognitio will present at MicroStrategy World 2011 on big data and deep-dive analytics next week in Las Vegas. If you are at the show, be sure to stop by session 2 on Tuesday, January 25 and learn how Kognitio customer, TRA, has created new revenue streams in just weeks by using Kognitio's WX2 in-memory analytic database to perform deep-dive analytics on large and complex media and advertising data.

During the presentation - entitled "TRA - how deep-dive analytics on big data helped a media monitoring and market research agency to create new revenue streams in just weeks" - you will learn how TRA has harnessed the power of next-generation data warehousing and analytical platforms (Kognitio WX2) to build its own product, Media TRAnalytics, and how this has helped the company to slash internal operating costs, accelerate the creation of new revenue streams, and allow its customers to get more actionable information on TV viewing habits and consumer spending trends much more quickly and efficiently.

The presentation takes place Tuesday, January 25th at 2.15pm PT (track 12, session 2). We look forward to seeing you there!