Building innovative solutions to match and analyze media data

We're pleased to announce a global project that we're undertaking with GroupM, a division of WPP, to build an analytical environment for the firm that will help it match and monitor advertising placement. While the first phase is already underway, the project will see the analytical environment deployed across a total of 80 countries around the globe.

Information from GroupM's local operations will be fed into multiple regional environments, and ultimately into one centralized database at the corporate level, managing a global view of their operations. In fact, when fully deployed, the analytical environment that Kognitio is building will match, measure and monitor almost one-third of the world's advertising spend, across all media outlets in countries around the globe.

We're excited that GroupM chose Kognitio as the vendor to build and put this system in place. In fact, Kognitio beat out several competitors in a head-to-head proof-of-concept comparison; we're committed to helping our customers getting the most out of their data and making them successful.

Stay tuned for more information as the environment is deployed, but to read more about how we are helping the world's leading media investment management company, click here for the news release

Delivering 8 WX2 appliances running on HP hardware since Jan 2010

In the last month alone, we’ve supplied 8 WX2 appliances either as customer appliances built on HP commodity hardware or via our Data Warehousing as a Service (DaaS™) running on HP commodity hardware, which is a true testament to the strengths of WX2 in partnership with HP’s platform.

In total, Kognitio’s clients are collectively running WX2 on over 1,300 HP servers, with Kognitio adding more hardware resource at a rate of two hundred new HP servers per quarter, made up of both HP blade servers as well as larger HP rackmount servers.

Many of Kognitio’s clients originally purchased WX2 as a market-leading performance data warehouse appliance. Customers are now subsequently engaging with Kognitio’s DaaS offering to provide disaster recovery (DR) services as well as additional resources for on-going development activities. This is leading to a substantial increase in incremental business in an already buoyant data analytics and warehousing market space. As a platform for our analytical RDBMS, HP offers Kognitio the robustness and resilience that helps make a WX2 data warehouse appliance and DaaS offering unbeatable in scalability, flexibility and performance.

Specifically, Kognitio’s DaaS offering is leveraging the power of 800 HP machines in a dedicated data centre, and Kognitio DaaS continues to see a growth in demand as organizations realize the benefits of on-demand business intelligence and analytics as a service.

In one customer instance where the hardware was refreshed, by simply changing HP BL465 G1 servers to HP BL460 G6 servers a performance gain of 2:1 was noted. Consequently, Kognitio’s customers can analyze yet more data in yet shorter timeframes, improving their analytical output by magnitudes.

As Kognitio’s CTO, Roger Gaskell, puts it: “We are fortunate that our WX2 database architecture benefits directly from the excellent developments from HP; HP offers a development platform that is solid, and our success in providing data warehouse appliances and DaaS is a testament to the reliability and stability of HP hardware.”