Data matching and de-duping will never be the same again

Today marks a major milestone in the world of data matching and de-duping. In fact, business analysts and data stewards are about to see their lives get much easier. And that's thanks to Match2Lists.com, an organization that offers companies the ability to upload various lists of data and match/de-dupe/clean them in just seconds. Something that has never been possible until now. Why? Because, typically off-the-shelf software just cannot cut it. Every tool either has fuzzy and phonetic based matching algorithms, which kind of misses the point. The problem is the fuzzier the logic, the more time that is required to scrutinize and evaluate the potential matches. And that takes time, resources, energy and money. Which analysts and stewards just do not have.

Instead, Match2Lists.com is an online service that has its own algorithms and allows users to upload their data sets, hit a button, and in just seconds - yes seconds - get a visual representation of their data that shows how their data sets match, how much they match and then export the newly matched or de-duped data. All done in the space of drinking a cup of coffee.

And it's thanks to Kognitio's WX2 powerful analytical database that powers this ground-breaking service. Match2Lists.com is not just software-as-a-service, it's true computational power-as-a-service, allowing endusers to harness the performance of a fast analytical database on-demand and for just a fraction of the cost and time that would be incurred by using enterprise-type solutions.

So, save time, money and frustration. Take the pain out of complex data matching and de-duping and log on to Match2Lists.com for further information.

New research: Data Management for BI - Strategies for Leveraging the Complexity and Growth of Business Data

Analyst house Aberdeen Group has just released the findings of its research into BI in 2010, including the results of a survey of over 215 worldwide senior executives. The research validates the assertion that organizational data is growing rapidly in volume and complexity. The ability to make better informed decisions through Business Intelligence (BI) systems is directly related to the cleanliness, relevance, and timeliness of that data. Best-in-Class companies are taking strides to reduce time-to-information, generate a common view of their data, and arm their business decision makers with a high degree of data quality in order to support enhanced business performance.

Highlights from the report include:

- Best-in-class companies are able to integrate new data sources in an average of 39 days, compared with 4.1 months for the industry average and 8.9 months for the best-in-class.
- 60% of best-in-class companies saw a decrease in "time-to-information" compared with 26% of industry average companies and 10% of so-called laggards.
- At best-in-class companies, 81% of analytical employees, on average, have access to analytical capability versus 56% at industry average companies and 23% at so-called laggard type companies.

Have a read of the research for free.

Click here to download your free report (valid until March 5, 2010).