We’re sure you’ve seen the news about IBM buying Netezza. Not only is the news a good thing for the business intelligence industry, but for Kognitio as well.
If you agree with the old adage that “a rising tide lifts all ships,” then Netezza’s good fortune means good news for other BI vendors as well. As an industry leader, IBM is in position to strongly influence trends: the technologies that people can and should use to make their companies more effective. Its purchase of Netezza indicates that IBM believes business intelligence will continue to grow in strategic importance at more firms, and that there’s a significant market to be served.
We believe they’re right. Moreover, we believe that companies like Kognitio and Netezza have made it possible for more mid-tier companies than ever before to realize and take advantages of the benefits that BI has traditionally offered far larger firms.
At Kognitio, of course, we’ve pioneered concepts such as commodity hardware-based data warehousing appliances and BI delivered on a SaaS basis. Both concepts are accepted as the norm today; in fact, more than half of our total business is trending toward implementations based on a SaaS delivery model.
So, what do we expect as the result of IBM’s purchase? Well, nothing but good things. IBM has validated the market for companies that may have been sitting on the fence about adopting BI technology, or deploying it at an organization through an appliance. Moreover, we believe the pace of innovation will actually accelerate, as companies like Kognitio deliver new ideas to the market…so that we can stay ahead of the behemoths. (We’re already working on a new concept that we plan to deliver soon.)
Overall, we’re pleased with this week’s news. We believe the greater awareness that the purchase of Netezza has generated means greater understanding of what we and other BI vendors are telling the market. Which is good news for everyone.
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